1st Central is a prominent UK-based car insurance provider, established in 2008, that has rapidly grown to serve over
a million drivers. As the motor insurance broker of First Central Insurance & Technology Group, 1st Central has
positioned itself as an innovative and customer-centric insurer in the competitive UK market.
Company Overview
Since its inception, 1st Central has expanded from a modest team of 62 employees to over 1,000 professionals across
various locations, including Gibraltar and Manchester. This growth reflects the company’s commitment to providing
reliable and affordable car insurance solutions to a broad customer base.
Company Overview
Since its inception, 1st Central has expanded from a modest team of 62 employees to over 1,000 professionals across
various locations, including Gibraltar and Manchester. This growth reflects the company’s commitment to providing
reliable and affordable car insurance solutions to a broad customer base.
Products and Services
1st Central offers a range of car insurance policies tailored to meet diverse customer needs. Their primary offerings
include:
- 1st Central: The standard policy boasting a 5-star Defaqto rating, encompassing features like key cover and an uninsured driver promise.
- 1st Central Value: A comprehensive-only policy with a higher excess and fewer standard features, designed for budget-conscious drivers.
- 1st Central Legal: Includes all standard policy benefits with the addition of Legal Expenses Cover.
- 1st Central Plus: Offers standard benefits plus RAC-provided Breakdown Cover.
- 1st Central Premier: The most comprehensive package, including Legal Expenses Cover and RAC Roadside Breakdown Cover alongside all standard benefits.
Customer Experience
Customer feedback indicates a generally positive experience with 1st Central. Many policyholders appreciate the
competitive pricing and user-friendly online portal. For instance, a long-term customer shared:
“I’ve been with them for at least 9 years, only had to claim once with them. Prices have pretty much stayed the
same with no major increases.”
Another customer highlighted the ease of managing policies online:
“The web interface is handy for changes but I hate the £25 change fee, though thankfully it’s not often I need that.”
Awards and Recognition
1st Central’s dedication to excellence has been acknowledged through various awards. Notably, the company received
the Insurance Provider of the Year award for six consecutive years at the MoneyAge Insurance Awards. Additionally,
they achieved the ServiceMark accreditation from the Institute of Customer Service in 2021, reflecting their
commitment to outstanding customer service.
Technological Innovation
As part of the First Central Insurance & Technology Group, 1st Central leverages advanced data analytics and
technology to enhance their insurance offerings. This integration allows for more accurate risk assessment,
competitive pricing, and streamlined customer interactions. The group’s focus on innovation positions them well to
adapt to the evolving digital landscape of the insurance industry.
Community Engagement and Corporate Social Responsibility
1st Central is committed to giving back to the community and maintaining ethical business practices. The company
engages in various initiatives aimed at supporting local communities and promoting environmental sustainability. Their
corporate social responsibility programs reflect a dedication to making a positive impact beyond the realm of
insurance.
1st Central has established itself as a significant player in the UK car insurance market by offering a variety of tailored
policies, maintaining competitive pricing, and focusing on customer satisfaction. Their integration of technology and
commitment to innovation ensure they remain responsive to the changing needs of drivers. As they continue to grow
and adapt, 1st Central’s dedication to excellence positions them well for future success in the insurance industry.
